Matcha Matcha (2023)

Official Launch campaign
Creative Direction &  Production

 As the Art Director and Producer for Matcha Matcha's official launch campaign, I managed the entire brand direction, positioning it into a coffee alternative aligned with the slow living trend. Crafting the 'Matcha Matcha lifestyle’, I directed a strategic shoot, established design rules, which would feature on the website and Instagram. 

The campaign significantly strengthened the brand's identity and played a pivotal role in the marketing strategy. Production responsibilities included developing timelines, conducting location scouting, managing budgets, coordinating casting and talent, production of shoot day, and overseeing post-production coordination.

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